I read two quotes today that really stood out.
So let’s start with the bad news, courtesy of Bob Lefsetz, who published his 2010 predictions this week:
Terrestrial Radio – A dying medium for music.
The stations are overleveraged, or already in bankruptcy, and they’re cutting back infrastructure and banking on twenty plus minutes of commercials per hour. You’re supposed to double down, innovate in a crisis. But terrestrial radio has done just the opposite. It’s dying, and it will never come back. In a world where no one experiences a commercial they don’t want to, do you really expect people to listen to what you tell them and be sold to every third minute? You’re dreaming.
Terrestrial radio will be about news and talk, those elements that are immediate. Music’s been recorded previously, there’s no urgency to sit through the b.s. to hear what you want to.
Okay, well this isn’t really good news, sorry, but a writer named Craig Jenkins cheered me up when he posted a really funny comment to a story on Prefix Mag about Iggy Pop’s bizarre new car insurance commercial:
I like to pretend that all of my punk heroes were secretly hunted down and killed somewhere in the 80s and replaced with money grubbing, attention seeking androids. Helps me reconcile the Iggy Pop and Lou Reed of 1969 with the Iggy Pop and Lou Reed of 2009.
So my opinion on over-the-air FM radio is that there’s no way its dead. It is still ubiquitous, everyone has a radio in their house, most everyone with a car has one too. It is true that commercial radio is a disaster, I can’t stand to listen to it. But public radio is a different story. So tune in to your local non-commercial radio stations (generally 92.1 and below).